Privacy Policy

Last updated · June 16, 2026

1. Who we are

Bori.life ("we", "our", "us") provides AI-generated personality assessments delivered as online reports you view on our website. This policy explains how we handle information you provide when you use our website or purchase a report.

2. Information we collect

  • Account information — Email address and display name, managed via Google Firebase Authentication.
  • Birth profile — Date of birth, time of birth, gender, lunar/solar calendar flag, and birth city. Required to generate the report; never shared with marketers.
  • Payment data — Handled by Dodo Payments as our Merchant of Record. We do not see or store card numbers, CVV, or full account details.
  • Usage data — Aggregate analytics about page visits and feature usage, collected via Google Analytics only with your consent. Analytics is denied by default in the EEA and UK until you accept.

3. How we use information

  • To generate your personalized report using our automated pipeline.
  • To make your report available to view in your account on our website.
  • To respond to customer support requests and process refunds.
  • To comply with legal, tax, and accounting obligations.

4. Third-party processors

We rely on the following processors. Each acts under its own privacy terms:
  • Dodo Payments — Merchant of Record. Handles payment processing, sales tax / VAT collection, and refunds.
  • Google Firebase — Authentication, Firestore database, Cloud Storage, and serverless Cloud Functions.
  • Google Cloud AI (Vertex / Gemini) — Generates the report content. Birth profile data is sent transiently and is not used to train models.
  • Google Analytics 4 — Measurement and product analytics. Loaded only after consent (denied by default in the EEA and UK). We do not use advertising features or share data with ad networks.

5. Data retention

Order records are retained for five years to satisfy bookkeeping and tax obligations under Korean law. Account information and birth profile data are retained while your account is active. You may request deletion at any time by emailing the address in Section 11.

6. Your rights

Subject to applicable law (including GDPR for EEA visitors and equivalent regimes elsewhere), you may request access to, correction of, or deletion of your personal information; receive a copy of your data in a portable format; and withdraw consent at any time. We respond within 30 days.

7. Cookies

We use two kinds of cookies and similar browser storage:
  • Strictly necessary — Required to keep you signed in and to remember your preferences, including your cookie choice. These are always active.
  • Analytics — Set by Google Analytics 4 to measure how the site is used. These load only with your consent and are denied by default in the EEA and UK until you accept.
We do not use advertising or retargeting cookies. You can change your choice at any time via "Cookie settings" in the footer, or by clearing your browser's site data (cookies and local storage).

8. International transfers

Our infrastructure runs on Google Cloud regions, which may include data centers outside your country of residence. Where required, transfers rely on the Standard Contractual Clauses or equivalent safeguards.

9. Children

Bori.life is not intended for users under 18. We do not knowingly collect information from minors. If you believe a minor has provided information, contact us and we will delete it.

10. Changes to this policy

We may revise this policy. Material changes will be announced on this page with a new "Last updated" date. Continued use after a revision constitutes acceptance.

11. Contact

Questions or requests? Reach out via our contact form.